Klara
Klara is an AI assistant that answers your customers on WhatsApp and Instagram, learns what each lead needs, follows up, and hands the conversation to you or your team the moment a person should take over. Built first for Indonesian businesses, it speaks the way customers actually type.
Every number in a reply has to come from your own information, a tool or the customer. If it doesn’t, the reply is held and a person is called.
When a reply breaks a rule, Klara doesn’t send a reworded guess — it stops, and tells your colleague why in plain words.
Take over any conversation and Klara stops mid-reply. The chat arrives with a summary, so nobody asks the customer twice.
Short, friendly replies in everyday Bahasa Indonesia — mixed with English when your customers mix it too.
Try Klara on real questions before customers see it. A change that fails your test cases can’t be published, and every version can be rolled back.
Klara drafts the order in the chat and confirms it only on the customer’s clear yes — hesitation or a change of mind is not a yes.
The problem
WhatsApp at 2 a.m., Instagram DMs at lunch, the same price question forty times. An AI that guesses is worse than no answer — so most shops answer everything by hand.
Customers type in bursts; a bot replies to every fragment.
Every message feels urgent, even when it isn’t.
The bot invents a number, and you have to honour it.
A payment claim sits unread while the customer waits.
A customer stuck in a loop, and no one notices.
Taking over a chat means scrolling back to find out what happened.
Klara answers from what you’ve told it — and calls a person the moment it shouldn’t.
The method
Klara doesn’t just generate a reply and send it. Every reply passes the same checks before a customer sees it.
How you work
Today a shop answers from a phone, a laptop and a group chat at once. Klara puts every customer in one inbox — and answers the easy ones itself.
Today, answering customers
Every answer, every check, every follow-up is yours.
With Klara · one inbox
The workspace
Real screens from Klara, running on demo data. Orders and the customer list are still in build. Channels, knowledge and the inbox — one workspace.
WhatsApp, Instagram, Telegram and a chat widget for your website — every conversation in one place.
Tested, not hoped
Klara’s rules are checked by its own test suite on every change — in Bahasa Indonesia, on the cases shops actually see.
Prices
Replies with a price that isn’t in the shop’s information are held for a person.
Covered by Klara’s guardrail tests
Payments
Payment-claim words — including “bukti transfer” — go to a person as urgent.
Covered by Klara’s escalation tests
Messages
Klara waits for a customer to finish typing — 8 seconds, never more than 45 — then answers once.
Set in Klara’s inbox policy
Widget
The chat widget for your site loads in a tiny script.
1.6 KB, gzipped
From Klara’s own test suite, run on every change. Klara is coming soon; it is tested against stand-ins until its WhatsApp and Instagram channels are approved.
The details
Short bursts become one reply — after 8 seconds, never more than 45.
Longer answers take a little longer to arrive, up to 12 seconds.
Non-urgent alerts wait for morning. A payment claim still reaches you.
WIB, WITA or WIT — overnight ranges included.
Switch them on and it nudges at most twice.
Any hesitation or change isn’t treated as confirming an order.
A held reply says why, in words a person can act on.
Attempts to give Klara instructions are marked for a person, not quietly cleaned.
After 24 hours it only uses approved templates.
Your customers
Every message from WhatsApp or Instagram is checked for its signature before Klara reads it. Channel tokens are sealed and bound to your workspace. Logs hide phone numbers, account numbers and ID numbers, and a customer’s consent is kept as a record that can’t be rewritten.
Coming soon
Coming soon. Join the launch list and we will write to you once, when it is ready to use.
No. Klara is an AI assistant, and it hands the conversation to a person the moment one is needed.
It says so and hands over, with the conversation and a summary attached, instead of guessing.
WhatsApp and Instagram direct messages.
It drafts orders and moves leads through your pipeline. It confirms an order only on the customer’s clear yes — hesitation or a change is not a yes — and it never takes a payment or tells a customer a payment has arrived.